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Glow Theory, September 2026 to August 2027, US market.
Thirty nine moments, stack ranked, with competitive evidence written into every Core moment from what Tatcha, Drunk Elephant, Summer Fridays and Kiehl's actually sent.
Glow Theory is a fictional brand, built here as a prestige DTC skincare company that rarely discounts and runs a loyalty programme and a subscription. The competitor sends and dates are real.
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Calendar
Every moment in the year that matters for this brand, stack ranked by relevance.
Green is Core, build around it. Gray is a stretch. Orange dates can still move.
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Campaigns
Plan every send here, each one mapped to its moment.
Duplicate the template row, then fill in the audience, channel, date, and idea.
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Competitive evidence
Every Core moment carries a Competitive evidence section in its page body: what competitor brands actually sent, when they started, and what they offered, pulled from the Email Love library via the Email Love MCP.
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Offer guardrails, from the evidence
The deepest sitewide discount anywhere in twelve months of captured sends is Kiehl's 35 percent on Cyber Monday. The prestige benchmark for Friends and Family is 20 percent at Tatcha and 25 percent at Drunk Elephant. Tatcha's biggest own-brand event, Fukubiki, runs at 15 percent wrapped in a gift mechanic. Gifting occasions, Mother's Day and Father's Day, carry no discount at all in this dataset.
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