This guide shows you how to design an email in Figma, export it to Braze with translation tags automatically added, and translate it into multiple languages using Smartling.

What You'll Need

Before you begin, make sure you have:

• Email Love Figma Plugin installed
• A Braze account with API access
• A Smartling account
• An email design ready in Figma

Overview

This workflow eliminates the need to manually add Braze translation tags ({% translation_tag %}) to your emails. Instead, the Email Love Figma Plugin automatically wraps your text, URLs, and alt text in translation tags during export.

The complete process takes approximately 10 minutes.

https://youtu.be/80NoByWYxE0?si=CR0m87AGSwzLfZju

Step 1: Export Your Email from Figma

1. Open your email design in Figma
2. Launch the Email Love Figma Plugin
3. Select Braze from the ESP dropdown menu
4. Check the following boxes:
   • ☑️ Add localization tags (wraps all text in Braze translation tags)
   • ☑️ Add localization tags for URLs (wraps links in translation tags)
5. Click Export to Braze

Your email will upload to Braze as a template with translation tags automatically added around all text, URLs, and alt text.