MedMassager, a distinguished brand of therapeutic massagers, stands out for its ingenious products tailored to address a spectrum of health concerns. The company specializes in foot and body massagers and offers effective relief for muscle pain and circulation issues. With robust motors and customizable speed settings, MedMassager ensures a personalized and powerful massage experience. This brand has become synonymous with innovation and efficacy in therapeutic solutions, making it a go-to choice for individuals seeking professional massage options for their home.

Key Results

102% increase in Y/Y Revenue from Flows

38% increase in Y/Y Revenue from Campaigns

5%+ Sign up rate

The Challenge

Before joining forces with Email Love, MedMassager encountered a few hurdles in its email marketing journey. Engaging their audience proved to be a bit of a puzzle, with low engagement rates in email flows and campaigns. Deliverability issues added an extra layer of complexity, with Gmail placing most of their emails in the spam folder.

Adding to the mix, MedMassager found themselves facing below-average revenue and conversion rates from their campaigns and flows, signaling a need for a strategic rethink to boost the impact of their email marketing efforts. Even sign-up rates on pop-up forms were not hitting the desired mark, indicating room for improvement in attracting and retaining potential customers through this avenue.

Recognizing the need for a more tailored and effective approach, MedMassager turned to Email Love for their expertise. The goal: to breathe new life into their email marketing strategy, boost engagement, and achieve more impactful results.

The Solution

Addressing MedMassager's challenges required a multi-faceted approach, and Email Love implemented a comprehensive solution to revitalize their email marketing strategy:

• Enhancing Deliverability: We tackled deliverability issues head-on by establishing a dedicated sending domain on Klaviyo. Leveraging the strong reputation of MedMassager.com, this adjustment made Klaviyo emails appear as if they were coming directly from MedMassager.com. The result was a significant improvement, with emails no longer landing in spam folders, particularly in Gmail.
• Strategic Lifecycle Roadmap: Email Love developed a strategic roadmap for Klaviyo flows, including browse abandonment, cart abandonment, win-back, and welcome emails. Each flow consisted of 5-10 personalized emails based on subscriber behavior and purchase history. Rigorous testing of different messaging and tones allowed us to identify the most effective copy and content for each flow.
• Revamped Email Templates: We gave MedMassager's emails a facelift, aligning them with the brand's website aesthetics. The templates were optimized for various platforms, including mobile devices and dark mode. Adhering to best practices such as HTML text and bulletproof buttons, we created a versatile template with over ten content blocks for easy customization using Klaviyo's drag-and-drop email builder.
• Optimized Pop-Up Forms: Through continuous testing, we identified the top-performing styles, messaging, and photography for pop-up forms. The winning formula resulted in a 5%+ sign-up rate. The most effective form featured a large, full-width layout and a simple message enticing users to sign up for a 10% discount.
• Value-Added Content Campaigns: Recognizing that MedMassager's customers may not make frequent purchases, we devised a monthly campaign schedule focused on value-added content. Content was repurposed from the MedMassager blog, ensuring engaging material throughout the year to keep customers connected and interested.

By implementing these tailored solutions, Email Love successfully addressed MedMassager's challenges, resulting in improved engagement, enhanced brand representation, and a more effective and customer-centric email marketing strategy.